Permascaping is a service platform…

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Designing and dominating a new category: Permaculture Landscaping, the future of the $176 billion U.S. landscaping industry (IBISWorld)…

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…by building and maintaining locally owned permaculture food forests disguised as landscaping

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…in order to reestablish local food security, community, and ecological balance in urban and suburban areas.

Our principles are:

observe  go slow  design integrate  harvest iterate  renew

By the way:

We particularly love flood-irrigated land, which is best positioned to produce an abundance of local homegrown food.

The Problems We’re Addressing

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Instability across the commercial food system are causing product shortages and disruptive price increases.

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Financial incentives compromise freshness, nutritional value, and long-term safety of food.

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Unsustainable practices continue to wreak havoc on Earth’s biological systems.

All these reasons have led to customers boycotting industry leaders and switching to alternative solutions, especially where self-reliance is involved, such as gardening which has seen a major resurgence:

However, gardening is a time-consuming hobby with a steep learning curve and significant costs (see: The $64 Tomato). Several startups have attempted to capitalize on this, including Seedsheets, Gardyn, and Neverland, as well as countless done-for-you gardening services like Niche Organic Gardens.

Whether DIY or managed, traditional gardening takes too many resources to feasibly feed millions of people. Enter the solution:

Distributed Permaculture Management

Flood-irrigated permaculture systems can feasibly replace urban reliance on commercially grown food thanks to these advantages:

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Flood irrigation is lake water, packed with wildlife natural fertilizer. It’s also 10x cheaper than city water, which is treated with chemicals.

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An established permaculture zone produces abundantly and regeneratively, meaning no additional resource inputs are required (other than occasional human maintenance)

For these reasons, flood-irrigated properties have an unfair advantage for growing in the desert southwest.

However, most irrigated properties are not operating nearly at their full production potential, missing out on all the benefits of permaculture.

What’s more, public and private irrigation services currently operate at a deficit, and each are in talks to either increase service costs, or phase out their services, leaving residents high and dry.

These are the opportunities Permascaping seeks to capitalize on, for the purpose of transforming Phoenix (and cities like it) into
resilient, regenerative, locally owned food systems.